I am having a big issue with the urls. I'm not the programmer but I own the site and do the SEO work for it too. So here is the HUGE problem. I hope I describe this so you can understand what I mean. Here goes.
When you click on a category from the homepage it takes you to a page with several products on it. Under the products is a description of what the above product is and is also the link that takes you to that product and is also the url.
My problem is, a lot of these pages are ranking very well but my conversions are horrible due to poor descriptions below the product. The only way I have found to change this is by changing the page name which creates a new url and I lose my ranking in the search engines.
What I am hoping to see is that I can pull from the summary to be the description under the products or really anything that will stop the urls from changing!!!!
If you know of anything I can do or pass on to my programmer would be GREATLY appreciated.
Thanks Jake