HI All,
We've been pretty badly hit with the Penguin update. Our site traffic is down 30-40%!
So we're going about fixing all the errors that gooogle is telling us in Webmaster.
We're seeing a lot of duplicate content errors e.g.
/c-70-storm-windows-panels.aspx
/c-70-storm-windows-panels.aspx?pagenum=2
this is seen as duplicate content. We specified pagenum as a URL parameter thinking googlebot will know how to handle but that's not the case. How do fix this issue?
Secondly because ASDNSF handle product not found and page not found through the system, it's not generating a 404 error code. So we've got a bunch of soft 404 error codes that google doesn't like. How do implement hard 404 error codes generated through IIS for products that are gone.
Thanks
Jaishree