Hello,
We have been doing some updating to make our website to make it more search engine friendly for better organic search results. We are already doing ppc, and have a substantial back link network of high quality websites. We have gone through all the steps available in admin on an individual product level we could find.
Our individual product pages do not do very well in rankings for google. I have been comparing directly with a few of our competitors who do very well to try to see some differences. After looking through as much as I could handle of webmaster help posted at google I saw they recommended looking at the cached pages to see what is being viewed by google. I did this for the top ranking competitors and for our products to compare.
When I look at our product pages the entire content area is missing from the cached pages, where the top placing competitors have all information including the content. I know there pages are dynamically created through a db, so I don't understand why our content area would be missing and theres are not.
Here is an example of a cached page from our website:
http://webcache.googleusercontent.co...www.google.com
Here is an example of a cached page form a top ranking competitor:
http://webcache.googleusercontent.co...www.google.com
Do you have any ideas or advice for me? If this is the information being read by google it is no wonder why our product pages would be horrible rated. It is not getting any of our content, or related products, etc?
Thanks
James