Landing Pages: How many front doors does your store have?

Next time you visit a Macy’s, notice that it has more than one entrance. Always. Each door consciously leads the shopper to the department where they are most likely to spend money. We can use this knowledge to shape the landing pages on our online stores. Prepare to be amazed.

Join Jo Benson to discuss what you can do with landing pages on Thursday October 28th from 9-10 am PDT.

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