These are all very valid points. I find that the more forms you have during the checkout process the worse the conversion rate becomes.
ASPDNSF has 30 fields on the create account page. Although this might be needed by some configurations, it is not needed by mine. I only ship us and canada.
After about 12 months of never shipping to an address different than the billing address I was able to hide the shipping address form, with a little help from jquery.
I also removed suite, address type, and many others.
I also implemented the ajax zip code from this post
http://forums.aspdotnetstorefront.co...ad.php?t=14842
All in all I went from 30 fields to 12. This alone has increased conversions significantly. This thread has given me something else to try. I would like to see how anon checkout could increase my converstions.
If you are thinking of redesigning you shopping cart, create account, or checkout anon pages I would highly recommend watching this:
http://videos.visitmix.com/MIX09/C17F
chaz.
oh... you can view the create account page I created here
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