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I think in the past we've been guilty of one of the first errors of marketing. Under charging. When you don't have a commodity product you can stick more margin, and we've failed in the past to do...

Thanks for your pointers on thsi issue. Helpful. I accept we will get soem abandoned carts, but we sell a unique product, dare I say the best er, shall we say, toy in the world, and customers that...

Paypal are talking a large part of our margin. And my experience of PP for chargebacks is not good. We rather not take Paypal but have to accept it, its bias towards buyers away from the seller...